About Me

Welcome to my website! I’m thrilled to share a bit about myself and my professional journey with you.

I’m currently the Sr. Manager of Finance Analytics at Aviatrix, where my primary focus is applying data science methods to our Finance organization. However, my curiosity and passion for diverse projects have led me to contribute in other areas of the business throughout my career, including Marketing, Sales, Manufacturing and even Diversity & Inclusion initiatives.

Prior to joining Aviatrix, I had the opportunity to work at Treasure Data, where I played a key role in spearheading our internal customer data platform (CDP). By leveraging first-party and third-party data, I uncovered insights on customer journeys, developed multi-touch attribution models, and executed audience segmentation strategies (like Next Best Action or Hyper-personalization for website visitors).

My previous experience as a Senior Data Scientist within Marketing at Imperva further broadened my skill set. While primarily focused on data-driven go-to-market strategies, I always found myself involved in various data exercises, constantly seeking innovative solutions for maturing our data warehouse and competitive intelligence research for sizing market opportunities.

Before transitioning to the startup realm, I had the privilege of working for Raytheon, a major defense contractor, within the Information Technology – Business Decision Solutions group. I developed most of my understanding in the workings of a large corporation, their pain points, and the intricate business questions defense contractors strive to solve (particularly manufacturing excellence).

The role of a Data Scientist is still evolving and lacks a universally accepted standard definition. However, the skills and expertise typically associated with data science align perfectly with my background and aspirations. I thrive on applying statistics and data science practices to enhance business processes, optimize enterprise systems, and mitigate financial risks. I have a wealth of knowledge in machine learning models and leveraging data analytics to transform information into actionable insights that drive data-driven business decisions.

Based in the Bay Area, I feel right at home among the tech-savvy community. On this website, I’ll be sharing my interests, hobbies, and experiences with you. I take pride in my ability to seek self-help by finding answers online, and I’m grateful for the wealth of helpful content shared by others through platforms like YouTube and blogs. Through this website, I hope to contribute to that space and give back to the community.

Thank you for visiting my website. Feel free to follow, like, or share my posts as we embark on this journey together.